SUPERSTUDY                                                *** SPORT A ***
OF SPORTS PARTICIPATION
VOLUME II
                                                            DEMOGRAPHICS
 
                                                  (FREQUENT PARTICIPANTS--52+ DAYS)
 
                                            PARTI-                                                              PARTI-
                        PARTI-             CIPANTS                                          PARTI-             CIPANTS
                       CIPANTS   SEGMENT   PER 100                                         CIPANTS   SEGMENT   PER 100
                        (000)       %       PEOPLE     INDEX                                (000)       %       PEOPLE     INDEX
                       =======   =======   =======     =====                               =======   =======   =======     =====
 TOTAL (000)              9736     100.0       4.0       100
 
 GENDER
 ------
  MALE                    7095      72.9       6.0       150
 
  FEMALE                  2642      27.1       2.1        53
 
  
 AGE
 ---
  6-11                    2076      21.3       8.6       216
 
  12-17                   4427      45.5      18.9       472
                                                                     REGION
  18-24                   1642      16.9       6.6       164         ------
                                                                       NORTHEAST              1346      13.8       2.9        72
  25-34                    757       7.8       1.9        48
                                                                       NORTH CENTRAL          2674      27.5       4.7       117
  35-44                    570       5.9       1.3        32
                                                                       SOUTH                  3329      34.2       3.9        97
  45-54                    220       2.3        .6        16
                                                                       WEST                   2387      24.5       4.5       112
  55-64                     31        .3        .1         4
 
  65+                       12        .1         *         1         MARKET SIZE
                                                                     -----------
  AVERAGE AGE                                                          NON-METRO              2800      28.8       6.5       162
  -----------             17.9
                                                                       100,000-499,999        1763      18.1       5.1       128
 
 HOUSEHOLD INCOME                                                      500,000-1,999,999      1434      14.7       3.0        75
 ----------------
  UNDER $15,000            748       7.7       2.2        56           2,000,000+             3739      38.4       3.2        79
 
  $15,000-$24,999         1096      11.3       3.5        89
                                                                     EDUCATION (18+ YRS OLD)
  $25,000-$34,999         1687      17.3       5.5       139         -----------------------
                                                                       H.S./LESS              1107      11.4       1.3        34
  $35,000-$49,999         2332      23.9       5.6       139
                                                                       FULL TIME STUDENT       540       5.5       6.4       161
  $50,000-$74,999         1987      20.4       3.9        98
                                                                       1-3 YRS COLLEGE         481       4.9       1.3        32
  $75,000+                1887      19.4       3.4        84
                                                                       COLLEGE GRAD            543       5.6       1.3        32
 
  AVG. INCOME ($000)                                                   ADVANCED DEGREE         473       4.9       2.1        53
  ------------------      51.0
 
                                                               PAGE 28