SUPERSTUDY                                                 *** SPORT A ***
OF SPORTS PARTICIPATION
VOLUME II
                                                            DEMOGRAPHICS
 
                                                         (TOTAL PARTICIPANTS)
 
                                            PARTI-                                                              PARTI-
                        PARTI-             CIPANTS                                          PARTI-             CIPANTS
                       CIPANTS   SEGMENT   PER 100                                         CIPANTS   SEGMENT   PER 100
                        (000)       %       PEOPLE     INDEX                                (000)       %       PEOPLE     INDEX
                       =======   =======   =======     =====                               =======   =======   =======     =====
 TOTAL (000)             42417     100.0      17.4       100
 
 GENDER
 ------
  MALE                   29507      69.6      24.9       143
 
  FEMALE                 12910      30.4      10.3        59
 
    
 AGE
 ---
  6-11                    9657      22.8      40.2       231
 
  12-17                  12155      28.7      51.8       297
                                                                     REGION
  18-24                   6221      14.7      24.9       143         ------
                                                                       NORTHEAST              7821      18.4      16.6        96
  25-34                   6748      15.9      17.3        99
                                                                       NORTH CENTRAL         11921      28.1      20.9       120
  35-44                   4838      11.4      11.0        63
                                                                       SOUTH                 14160      33.4      16.4        94
  45-54                   2135       5.0       6.3        36
                                                                       WEST                   8514      20.1      16.0        92
  55-64                    483       1.1       2.2        13
 
  65+                      180        .4        .6         3         MARKET SIZE
                                                                     -----------
  AVERAGE AGE                                                          NON-METRO              9725      22.9      22.5       129
  -----------             21.7
                                                                       100,000-499,999        6860      16.2      20.0       115
 
 HOUSEHOLD INCOME                                                      500,000-1,999,999      8276      19.5      17.3        99
 ----------------
  UNDER $15,000           3379       8.0      10.1        58           2,000,000+            17556      41.4      14.9        85
 
  $15,000-$24,999         4934      11.6      16.0        92
                                                                     EDUCATION (18+ YRS OLD)
  $25,000-$34,999         6743      15.9      22.2       127         -----------------------
                                                                       H.S./LESS              7186      16.9       8.7        50
  $35,000-$49,999         9561      22.5      22.8       131
                                                                       FULL TIME STUDENT      2164       5.1      25.8       148
  $50,000-$74,999         9049      21.3      17.9       103
                                                                       1-3 YRS COLLEGE        3924       9.3      10.5        60
  $75,000+                8749      20.6      15.6        90
                                                                       COLLEGE GRAD           4646      11.0      11.0        63
 
  AVG. INCOME ($000)                                                   ADVANCED DEGREE        2406       5.7      10.7        61
  ------------------      52.9
 
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