A national consumer mail panel survey of 30,000 adults and children conducted in January 2007 monitors an unprecedented 103 sports and activities, with tracking data spanning 1987–present. Demographic, attitudinal and behavioral dimensions are measured, including number of days per year, years of participation, venue, cross-participation, core market profiles. New data collection methodology yields the most accurate projections ever of U.S. sports populations.
This definitive research on sports participation is purchased by a wide array of organizations, including sporting goods manufacturers, marketing and communications firms, parks and recreation departments, venture capitalists, packaged goods companies, consumer and trade publications, sports marketing firms, trade associations and universities, for monitoring sports, recreational and leisure trends.
In addition to a wealth of sports marketing research reports encompassing trends, demographics, and statistics targeted to participant sports, the SUPERSTUDY® offers an abundance of data and analysis for Sports Management, Sports Studies, Leisure Research, Exercise Science, Recreational Sports and Marketing/Communications programs.
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VOLUME I (295 pgs)
FITNESS
General
Aerobics (High-Impact)
Aerobics (Low Impact)
Aerobics (Step)
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Fitness Biking
Fitness Walking
Gymnastics
Running/Jogging
Swimming (Laps/Fitness)
Stretching
Yoga
Tai Chi
Pilates Training
Equipment Exercise
Barbells
Dumbbells
Hand Weights
Weight/Resistance Machines
Multi-Purpose Home Gyms
Abdominal Machines
Rowing Machines
Upright Bikes (Regular)
Upright Bikes (Spinning)
Recumbent Bikes
Stair-Climbers/Steppers
Treadmills
Elliptical Motion Trainers
Nordic Ski Machines
Aerobic Riders
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VOLUME II (365 pgs)
RECREATIONAL
Team Sports
Baseball
Basketball
Cheerleading
Football (Touch)
Football (Tackle)
Ice Hockey
Lacrosse
Soccer (Outdoor)
Soccer (Indoor)
Softball (Slow-Pitch)
Softball (Fast-Pitch)
Volleyball (Grass)
Volleyball (Sand/Beach)
Volleyball (Court)
Racquet/Paddle Sports
Badminton
Racquetball
Tennis
Skating Sports
Ice Skating
Roller Hockey
Roller Skating (2x2 Wheels)
Roller Skating (In-Line Wheels)
Scooter Riding (Non-Motorized)
Skateboarding
Indoor Games
Billiards/Pool
Bowling
Table Tennis
Other Recreational
Sports/Activities
Bicycling (Recreational)
Bicycling (BMX)
Golf
Walking (Recreational)
Paintball
Personal Contact Sports
Boxing
Martial Arts
Wrestling
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VOLUME III (312 pgs)
OUTDOORS
Camping (Tent)
Camping (R.V.)
Canoeing
Fishing (Fly)
Fishing (Other Freshwater)
Fishing (Saltwater)
Hiking (Day)
Hiking (Overnight)
Kayaking
Mountain Biking
Mountain/Rock Climbing
Artificial Wall Climbing
Rafting
Trail Running
Shooting Sports
Archery
Hunting (Shotgun)
Hunting (Rifle)
Hunting (Handgun)
Hunting (Net Firearm)
Hunting (Bow)
Shooting (Sporting Clays)
Shooting (Trap/Skeet)
Target Shooting (Rifle)
Target Shooting (Handgun)
Snow Sports
Skiing (Cross-Country)
Skiing (Downhill)
Snowboarding
Snowmobiling
Snowshoeing
Water Sports
Boardsailing
Jet Skiing
Sailing
Scuba Diving
Snorkeling
Surfing
Swimming (Recreational)
Wakeboarding
Water Skiing
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