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 1999 SPORTS PARTICIPATION/                           *** CASHMERE & CAVIAR ***
 LIFESTYLE SEGMENTATION REPORT
                                                        (HH INCOME $150,000+)
 
 
                                 POPU-                                                               POPU-
                                LATION SEGMENT SEGMENT                                              LATION SEGMENT SEGMENT
                                 (000)  (000)     %    INDEX                                         (000)  (000)     %    INDEX
                                ====== ======= ======= =====                                        ====== ======= ======= =====
  HUNTING (SHOTGUN/RIFLE)        16684     252     1.5    51          KAYAKING                        3501     244     7.0   234
 
  HUNTING (BOW)                   4719     117     2.5    83          RAFTING                         5570     337     6.0   203
 
  PAINTBALL                       5923     264     4.5   149          JET SKIING                     11203     609     5.4   182
 
  SHOOTING (SPORTING CLAYS)       2734      73     2.7    90          SAILING                         5902     725    12.3   412
 
  SHOOTING (TRAP/SKEET)           3800     121     3.2   107          SCUBA DIVING                    3448     397    11.5   386
 
  SHOTGUN (NET)                   5110     121     2.4    79          SNORKELING                     10575     991     9.4   314
 
  TARGET SHOOTING (RIFLE)        14042     301     2.1    72          SURFING
 
  TARGET SHOOTING (PISTOL)       12110     329     2.7    91          SWIMMING (RECREATIONAL)        94371    3549     3.8   126
 
  TARGET SHOOTING (NET)          18330     466     2.5    85          WAKEBOARDING                    2253     175     7.8   261
 
  SHOOTING (NET)                 19974     515     2.6    87          WATER SKIING                   10161     481     4.7   159
 
 FISHING
 -------
  FISHING (FLY)                   7269     264     3.6   122
 
  FISHING (FRESHWATER/OTHER)     45807    1128     2.5    83
 
  FISHING (SALTWATER)            15671     843     5.4   180
 
  FISHING (NET)                  55488    1652     3.0   100
 
 SNOW SPORTS
 -----------
  SKIING (CROSS-COUNTRY)          4729     349     7.4   248
 
  SKIING (DOWNHILL)              14836    1201     8.1   272
 
  SNOWBOARDING                    5461     243     4.4   149
 
  SNOWMOBILING                    6492     266     4.1   137
 
  SNOWSHOEING                     1721     105     6.1   204
 
 WATER SPORTS
 ------------
  BOARDSAILING
 
  CANOEING                       13615     648     4.8   160
 
 
 
 
 
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