Sports marketing surveys: ASD focus on sports participation behavior

Sports marketing surveys address all aspects of consumer behavior. The SUPERSTUDY® of Sports Participation, a collection of reports on sports and fitness participation in the U.S. based on annual surveys of 25,000 households nationwide, focuses on sports participation behavior, rather than product purchases, distribution channels, TV viewership, or other marketing variables.

Over the past sixteen years, sports marketing surveys have shown that in many sports, participation trends are clearly correlated with consumer purchases; conversely, some athletic categories (such as footwear and apparel) are fashion-driven, bearing little relation to sports participation.

But when a participation-driven market (golf, for example) deviates from participation levels, a correction inevitably follows. Sports marketing surveys reveal that sports participation is in effect, the inexorable "gold standard" to which all markets eventually returns and in the final analysis, our sports marketing surveys show that it is actual sports participation that defines the size, composition, and ultimately the trend of the product market.

 

Our sports marketing surveys may be ordered by completing, printing and mailing the entire order form with check or credit card information to: American Sports Data, Inc. 234 N. Central Avenue Hartsdale, N.Y. 10530 or faxed to 914-328-1823.

American Sports Data Inc. is recognized as the definitive source for physical fitness and sports participation data in the U.S. Sports marketing surveys have been part of our syndicated and custom research reports based on sports participation tracking studies since 1983.

To learn more about our sports marketing surveys or any of ASD's syndicated and custom research reports, visit the Specialist in Sports and Fitness Research.