Sports marketing research: relationships between sports participation and market trends

American Sports Data's sports marketing research over the past fifteen years has shown that in many sports, participation trends are clearly correlated with consumer purchases.

In others (even when there is a direct and unambiguous connection between product and sport) ASD's sports marketing research reveals that the relationships between sports participation and buying behavior are less clear, due to purchase cycles, product availability, fluctuations in discretionary income, industry marketing campaigns and other factors.

Our sports marketing research reveals that in the final analysis sports participation defines the size, composition, and ultimately the trend of the product market. Sports participation is in effect, the inexorable "gold standard" to which all markets eventually return.

Utilizing sports participation tracking studies and sports marketing research since 1983, ASD is recognized as the definitive source for physical fitness and sports participation data in the U.S.

Much of ASD's sports marketing research is based on The SUPERSTUDY® of Sports Participation: an annual survey of 25,000 households across the U.S., which focuses on sports participation behavior, rather than marketing variables.

To learn more our sports marketing research reports or about any of ASD's syndicated and custom research reports, visit the Specialist in Sports and Fitness Research.