Key recreational trends and sports participation rates from 1987 to present can be found in an annual tracking study conducted by American Sports Data Inc. (ASD), the leading specialist in consumer sports survey research.

ASD is a unique repository of recreational trend data and sports participation rates in the U.S. In addition, fitness tracking information and health club research makes us the definitive source of fitness, sports and recreational trends for the sporting goods, fitness and health club industries.

Data on recreational trends and sports participation rates include demographics, psychographics, geography, plus attitudinal and behavioral information, culled from the annual Superstudy® of Sports Participation which tracks 103 individual sports/activities.

The SUPERSTUDY® of Sports Participation released in May 2003 is a collection of reports on fitness activities, recreational trends, outdoors sports and sports participation rates and may be ordered by completing, printing and mailing the entire order form with check or credit card information to:

American Sports Data, Inc.
234 N. Central Avenue Hartsdale,
N.Y. 10530
or faxed to 914-328-1823

ASD offers syndicated and custom research, which have been utilized by a wide array of major corporations, media and industry associations including the Sporting Goods Manufacturers Association (SGMA) and the International Health & Racquet Sportsclub Association (IHRSA).

To learn more about recreational trends, sports participation rates, sports injuries, physical fitness research or virtually any aspect of sports participation, visit the Specialist in Sports and Fitness Research or to order, click here.