Physical fitness research data: American Sports Data Inc.

Physical fitness research: American Sports Data Inc

Volume I consists of data on physical fitness research, which is part of an annual tracking study entitled the SUPERSTUDY® of Sports Participation. The leading specialist in consumer sports survey and physical fitness research, American Sports Data Inc. (ASD), also publishes reports on sports injuries, health club trends, and consumer attitudes toward physical fitness.

ASD is a unique repository of physical fitness research in the U.S. and a definitive source of physical fitness research, trend data and sports participation rates for the sporting goods, fitness and health club industries.

Covering general and equipment exercise, this report on physical fitness research is just one of many syndicated and custom research reports utilized by a wide array of major corporations, media and industry associations.

This 293-page report on physical fitness research covers the following:

General
Aerobics (High-Impact)
Aerobics (Low Impact)
Aerobics (Step)
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Fitness Biking
Fitness Walking
Gymnastics
Running/Jogging
Swimming (Laps/Fitness)
Stretching
Yoga/Tai Chi
Pilates Training

Equipment Exercise
Barbells
Dumbbells
Hand Weights
Weight/Resistance Machines
Multi-Purpose Home Gyms
Abdominal Machines
Rowing Machines
Upright Bikes (Regular)
Upright Bikes (Spinning)
Recumbent Bikes
Stair-Climbers/Steppers
Treadmills
Elliptical Motion Trainers
Nordic Ski Machines
Aerobic Riders

Variables monitored in the physical fitness research report include:

DEMOGRAPHICS
Age
Gender
Age Within Gender
Household Income
Market Size
Geographic Region
Lifestyle Segmentation (Separate Report)

ATTITUDINAL
Favorite Sport
Expected Future Participation

INTERNET ACCESS

BEHAVIORAL
Number of Days per Year
Years of Participation
Facilities Used
Cross-Participation
Frequent Cross-Participation

To learn more about our physical fitness research in the U.S. visit the Specialist in Sports and Physical Fitness Research or to order Volume I, click here.