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Based on primary survey research spanning more than a decade, this truly unique report gives a complex answer to the simple question: “Is there a fitness boom?” Covering an unprecedented 28 fitness activities (ranging from aerobics to running, group cycling, treadmills, weight training, yoga, aquatic exercise, etc.) the research introduces the aggregate concept of Gross National Sports/Fitness Product, and then features new segmentations of physical fitness behavior by: Macro-Trends (strength/cardio/cross-training); Sub-Trends (i.e. indoor cardio/oudoor cardio, etc.); Exercise Venue (health clubs/home exercise/outdoors exercise); Micro-Trends (i.e. spinning, home exercise, elliptical trainers, etc.) Comprehensive, user-friendly analysis, tracks demographic, activity, and equipment-based trends.
168 pages + printouts
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TABLE OF CONTENTS
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| i |
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INTRODUCTION |
| iii |
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DEFINITIONS OF PHYSICAL FITNESS ACTIVITIES |
| viii |
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METHODOLOGY |
| xiv |
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CONFIDENTIALITY CLAUSE |
| xv |
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KEY TRENDS IN PHYSICAL FITNESS (1987 - Present) |
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THE GROSS NATIONAL SPORTS & FITNESS PRODUCT |
| 2 |
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Aggregate Fitness Participation Days |
| 4 |
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Aggregate Sports Participation Days |
| 9 |
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The GNSFP (1987 - Present) |
| 10 |
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Aggregate Fitness Participation (1987 - Present) |
| 11 |
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Aggregate Sports Participation (1987 - Present) |
| 12 |
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Per Capita Sports/Fitness Participation (1987 - Present) |
| 13 |
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Per Capita Fitness Participation |
| 14 |
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Per Capita Sports Participation |
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MACRO TRENDS: "CORE" SPORTS/EXERCISE PARTICIPANTS |
| 16 |
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Core Fitness Participants (1987 - Present) |
| 17 |
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Incidence Per 100 People (1987 - Present) |
| 18 |
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Demographics |
| 30 |
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Core Sports Participants (1987 - Present) |
| 31 |
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Incidence per 100 People |
| 32 |
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Demographics |
| 36 |
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Core Outdoors Participants (1987 - Present) |
| 37 |
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Incidence per 100 People (1987 - Present) |
| 38 |
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Demographics |
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