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 BRAND INTELLIGENCE REPORT 2000                            *** BRAND A ***
 
 
                                                   RECENT BUYERS -- LAST 12 MONTHS
                                                          (BY DEMOGRAPHICS)
 
 
 
                                         PAST YR                                                             PAST YR
                     PAST YR              BUYERS                                         PAST YR              BUYERS
                      BUYERS   SEGMENT   PER 100                                          BUYERS   SEGMENT   PER 100
                      (000)       %       PEOPLE    INDEX                                 (000)       %       PEOPLE    INDEX
                     =======   =======   =======    =====                                =======   =======   =======    =====
 TOTAL                 21215     100.0      18.6      100            TOTAL                 21215     100.0      18.6      100
 
 SEX                                                                 EDUCATION (18+)
 ---                                                                 ---------------
  MALE                  8223      38.8      14.8       79             H.S./LESS             3211      15.1      15.6      117
 
  FEMALE               12992      61.2      22.3      120             SOME COLLEGE          6498      30.6      15.5      117
 
                                                                      COLLEGE GRADUATE      5410      25.5      14.1      106
 
 AGE
 ---
  13-17                 6080      28.7      47.2      254            REGION
                                                                     ------
  18-24                 4517      21.3      31.7      170             NORTHEAST             5494      25.9      23.9      128
 
  25-34                 3174      15.0      13.6       73             NORTH CENTRAL         4282      20.2      16.6       89
 
  35-44                 3412      16.1      13.4       72             SOUTH                 7325      34.5      18.8      101
 
  45-54                 2389      11.3      12.0       64             WEST                  4114      19.4      15.8       85
 
  55-64                 1460       6.9      13.3       72
 
  65+                    182        .9       2.6       14
 
 
 
 HOUSEHOLD INCOME
 ----------------
  UNDER $25,000         1940       9.1      13.3       71
 
  $25,000-$49,999       3950      18.6      12.7       68
 
  $50,000-$74,999       5864      27.6      20.4      110
 
  $75,000+              9461      44.6      24.0      129
 
 
 
 
 
 
 
 
 
 
 
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