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 BRAND INTELLIGENCE REPORT 2000                            *** BRAND A ***
 
 
                                                           BRAND OWNERSHIP
                                             (BY SPORTS PARTICIPATION/PRODUCT OWNERSHIP)
 
 
                              SPORTS PARTICIPATION                                                  PRODUCT OWNERSHIP
                       -----------------------------------                                ------------------------------------
 
                      PARTI-    BRAND    OWNERSHIP                                                  BRAND    OWNERSHIP
                     CIPANTS    OWNERS     PER 100                                        OWNERS    OWNERS     PER 100
                      (000)     (000)      PEOPLE     INDEX                               (000)     (000)      PEOPLE     INDEX
                     =======   =======   =========    =====                              =======   =======   =========    =====
 TOTAL                113876     39079        34.3      100          TOTAL                113876     39079        34.3      100
 
 AEROBICS              28764     11055        38.4      112          ATHLETIC SHOES        98579     37279        37.8      110
 
 BASKETBALL            31365     12492        39.8      116          ATHLETIC APPAREL      66124     30438        46.0      134
 
 BICYCLING (FITNESS)   38453     15066        39.2      114          BICYCLES              62040     26315        42.4      124
 
 CAMPING               35308     12763        36.1      105          CAMPING EQUIPMENT     50004     19514        39.0      114
 
 EQUIPMENT EXERCISE    52358     20095        38.4      112          EXERCISE EQUIPMENT    58279     23397        40.1      117
 
 FISHING               32827     12095        36.8      107          FISHING TACKLE        42069     15333        36.4      106
 
 FITNESS WALKING       53099     18556        34.9      102          GOLF CLUBS            27945     11597        41.5      121
 
 GOLF                  22693      8499        37.5      109          HIKING SHOES/BOOTS    37957     16130        42.5      124
 
 HIKING/BACKPACKING    26572     10244        38.6      112          IN-LINE SKATES        23808     13418        56.4      164
 
 HUNTING/SHOOTING      13755      4835        35.2      102          RUGGED/OUTERWEAR      32780     15963        48.7      142
 
 IN-LINE SKATING       15470      6267        40.5      118          SKIS                  12616      6093        48.3      141
 
 RUNNING/JOGGING       28594     11278        39.4      115          TENNIS RACQUETS       30653     15198        49.6      144
 
 SKIING (SNOW)         11063      4302        38.9      113          SPORTS WATCHES        17496      9493        54.3      158
 
 TENNIS                16160      6555        40.6      118
 
 BASEBALL/SOFTBALL     23283      9075        39.0      114
 
 STRENGTH TRAINING     36797     13994        38.0      111
 
 SOCCER                12768      5294        41.5      121
 
 SWIMMING (FITNESS)    31180     11945        38.3      112
 
 VOLLYBALL             19215      7366        38.3      112
 
 HEALTH CLUB MEMBER    23632     11075        46.9      137
 
 
 
 
 
 
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