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 BRAND INTELLIGENCE REPORT 2000                            *** BRAND A ***
 
 
                                                           BRAND OWNERSHIP
                                                          (BY DEMOGRAPHICS)
 
 
 
 
                      BRAND              OWNERSHIP                                        BRAND              OWNERSHIP
                      OWNERS   SEGMENT     PER 100                                        OWNERS   SEGMENT     PER 100
                      (000)       %        PEOPLE     INDEX                               (000)       %        PEOPLE     INDEX
                     =======   =======   =========    =====                              =======   =======   =========    =====
 TOTAL                 39079     100.0        34.3      100          TOTAL                 39079     100.0        34.3      100
 
 SEX                                                                 EDUCATION (18+)
 ---                                                                 ---------------
  MALE                 18759      48.0        33.8       98           H.S./LESS             6210      15.9        30.1      112
 
  FEMALE               20321      52.0        34.9      102           SOME COLLEGE         12628      32.3        30.2      112
 
                                                                      COLLEGE GRADUATE     11679      29.9        30.5      114
 
 AGE
 ---
  13-17                 8490      21.7        66.0      192          REGION
                                                                     ------
  18-24                 7315      18.7        51.4      150           NORTHEAST             9484      24.3        41.2      120
 
  25-34                 6675      17.1        28.6       83           NORTH CENTRAL         8346      21.4        32.3       94
 
  35-44                 7352      18.8        28.8       84           SOUTH                13070      33.4        33.5       98
 
  45-54                 5293      13.5        26.6       77           WEST                  8180      20.9        31.5       92
 
  55-64                 3031       7.8        27.7       81
 
  65+                    924       2.4        13.1       38
 
 
 
 HOUSEHOLD INCOME
 ----------------
  UNDER $25,000         3990      10.2        27.4       80
 
  $25,000-$49,999       9291      23.8        29.8       87
 
  $50,000-$74,999      10186      26.1        35.5      103
 
  $75,000+             15613      40.0        39.6      115
 
 
 
 
 
 
 
 
 
 
 
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