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 BRAND INTELLIGENCE REPORT 2000                            *** BRAND A ***
 
 
                                                           BRAND AWARENESS
                                                          (BY DEMOGRAPHICS)
 
 
 
                                           RECOG-                                                              RECOG-
                     AWARE OF              NITION                                        AWARE OF              NITION
                       BRAND    SEGMENT   PER 100                                          BRAND    SEGMENT   PER 100
                       (000)       %       PEOPLE    INDEX                                 (000)       %       PEOPLE    INDEX
                     ========   =======   =======    =====                               ========   =======   =======    =====
 TOTAL                 108143     100.0      95.0      100           TOTAL                 108143     100.0      95.0      100
 
 SEX                                                                 EDUCATION (18+)
 ---                                                                 ---------------
  MALE                  51996      48.1      93.6       99            H.S./LESS             19201      17.8      93.1      111
 
  FEMALE                56147      51.9      96.3      101            SOME COLLEGE          39866      36.9      95.3      113
 
                                                                      COLLEGE GRADUATE      36296      33.6      94.9      113
 
 AGE
 ---
  13-17                 12464      11.5      96.9      102           REGION
                                                                     ------
  18-24                 13764      12.7      96.7      102            NORTHEAST             21859      20.2      95.0      100
 
  25-34                 22346      20.7      95.7      101            NORTH CENTRAL         24668      22.8      95.4      100
 
  35-44                 24280      22.5      95.2      100            SOUTH                 37040      34.3      94.8      100
 
  45-54                 18658      17.3      93.6       99            WEST                  24576      22.7      94.7      100
 
  55-64                 10489       9.7      95.9      101
 
  65+                    6142       5.7      87.1       92
 
 
 
 HOUSEHOLD INCOME
 ----------------
  UNDER $25,000         13850      12.8      95.0      100
 
  $25,000-$49,999       29588      27.4      94.8      100
 
  $50,000-$74,999       27198      25.1      94.8      100
 
  $75,000+              37507      34.7      95.2      100
 
 
 
 
 
 
 
 
 
 
 
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