Based on national consumer surveys conducted in January of every year from 1988 to the present, the American Sports Data, Inc. report tracks and analyzes health club membership by demographics, frequency of attendance, activity participation, competitive facility patronage (YMCAs, corporate facilities, universities, military, in-home exercise, etc.) and membership fees. New, expanded report includes: market share analysis (commercial clubs/non-profits/misc. for-profits); share of universe (health club exercise as % of total U.S. fitness participation); rehab/therapy component of health club market; tenure analysis; personal trainer usage.
336 pages
TABLE OF CONTENTS
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INTRODUCTION |
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II. |
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METHODOLOGY |
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III. |
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CONFIDENTIALITY CLAUSE |
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IV. |
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HEALTH CLUB INDUSTRY SHARE OF EXERCISE UNIVERSE |
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Health Club Exercise As A Percentage Of All Physical Fitness Behavior |
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Percentage Of Frequent Fitness Participants Who Are Health Club Exercisers |
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Percentage Of Health Club Patrons Who Are Health Club Members |
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MARKET SHARE: U.S. HEALTH CLUB MEMBERSHIP BY SECTOR |
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Commercial Clubs/Non-Profits/Misc. For Profit |
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By Individual Type Of Club |
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HEALTH CLUB MEMBERSHIP (1987-PRESENT) |
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VII. |
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HEALTH CLUB MEMBERS -- STANDARD DEMOGRAPHICS |
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Gender |
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Age |
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Age Within Gender |
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Household Income |
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Education |
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VIII. |
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GEOGRAPHY OF HEALTH CLUB MEMBERSHIP |
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IX. |
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HEALTH CLUB MEMBERS -- LIFESTYLE DEMOGRAPHIC SEGMENTATION |
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