Fitness research report: trends in physical fitness behavior

Our fitness research is based on primary survey research spanning more than a decade, offering a complex answer to the simple question: "Is there a fitness boom?"

The fitness research covers an unprecedented 28 fitness activities ranging from aerobics to Running, Treadmills, Weight Training, Yoga, Pilates, Aquatic Exercise, etc.

The fitness research report -- entitled "A Tracking Study of Physical Fitness Behavior in the U.S." -- introduces the aggregate concept of Gross National Sports/Fitness Product and then features new segmentations of physical fitness behavior by:

  • Macro-Trends = Strength/cardio/cross-training
  • Sub-Trends = i.e. Indoor Cardio/Outdoor Cardio, etc.
  • Exercise Venue = Health clubs/Home exercise/Outdoors exercise
  • Micro-Trends = i.e. Spinning, Elliptical trainers, Pilates, etc.

Our fitness research is a comprehensive, user-friendly analysis that tracks demographic, activity and equipment-based trends.

American Sports Data's Fitness Research Collection of Reports includes:

Our entire fitness research collection is available for only $1500.

To learn more about our fitness research and other reports, see The Specialist in Sports and Fitness Research.