Fitness research report: trends in physical fitness behavior
Our fitness research is based on primary survey research spanning more
than a decade, offering a complex answer to the simple question: "Is
there a fitness boom?"
The fitness research covers an unprecedented 28 fitness activities
ranging from aerobics to Running, Treadmills, Weight Training, Yoga,
Pilates, Aquatic Exercise, etc.
The fitness research report -- entitled "A Tracking Study of Physical
Fitness Behavior in the U.S." -- introduces the aggregate concept
of Gross National Sports/Fitness Product and then features new segmentations
of physical fitness behavior by:
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Macro-Trends = Strength/cardio/cross-training
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Sub-Trends = i.e. Indoor Cardio/Outdoor Cardio,
etc.
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Exercise Venue = Health clubs/Home exercise/Outdoors
exercise
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Micro-Trends = i.e. Spinning, Elliptical trainers,
Pilates, etc.
Our fitness research is a comprehensive, user-friendly analysis that
tracks demographic, activity and equipment-based trends.
American Sports Data's Fitness Research Collection of Reports includes:
Our entire fitness research collection is available for only $1500.
To learn more about our fitness research and other reports, see The
Specialist in Sports and Fitness Research.