Extreme sports research data: invaluable tool for "generation y"
marketing.
The complete sports participation library of American Sports Data,
Inc. includes extreme sports research. The reports include demographics
plus attitudinal and behavioral information on a total
of 103 individual sports and activities, 9 of which are the so-called
extreme sports.
Extreme sports research covers the seemingly disparate collection of
activities eclectically drawn from a number of sports groups, yet coheres
around a common defining criterion -- the "adrenaline rush"
produced by the thrill and excitement of being "on the edge."
As an exceptionally useful marketing tool for strategic planning, extreme
sports research data contained within these reports present the big
picture. It offers a wider vista ranging beyond the individual sport
and a new tableau upon which strategies for cross-marketing, line-extensions,
related event sponsorship, video game programming and other business
applications can be written.
Aggregated extreme sports research data -- as presented in the Sector
Analysis Report-- would assist a board manufacturer for example,
in determining the size of his or her particular universe: the total
number of frequent participants in Skateboarding, Snowboarding, Wakeboarding,
Surfing and Boardsailing, after the elimination of cross-participants.
