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Categories
1. Cashmere & Caviar
2. Black Power
3. Teens with Greens
4. Money to Burn
5. Power Resumes
6. Affluent Empty Nesters
7. Golf Course Condos
8. Super Moms
9. Prom Queens
10. Social Insecurity
11. Poor Country Folk
12. Big City Bucks
13. Caps & Gowns
14. Braintrusts
15. Street Smart
16. Hip-Hop Generation
17. MTV Nation
18. The Dating Game
19. Demographics of Desperation
20. Golden Years
21. The Big Chill
22. Lonely Hearts Club
23. Mature / Male / Available
24. Traditional Families
25. Brides & Grooms
26. Babysitter Bonanza
27. All Cash/No Kids
28. Single Moms
29. Carpools & Sleepovers
30. Hormones & Braces
31. Prime Time Guys
32. Prime Time Gals
33. Heartland
34. Deliverance Country
35. California Trendsetters
36. Hardhats with Brokers
37. Mid-Life Crisis
38. Hispanic Mainstream
39. Asian-Americans
40. Ultimate Athletes
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Definitions
HH Income $150,000+
African American
13-19, $75,000+
Single, <45,$75,000+
25-44, $100,000+
Both 45+, no kids, $75,000
55+, $100,000+
Female head, unmarried, children, $55,000+
Female, 12–17
55+, <$15,000
Non-Metro area, <$25,000
2,000,000+ metro, $100,000+
18-34, Full-time student
Advanced Degree
Non-white, 2,000,000+ metro, <$25,000
13–19, Black/Hispanic
13–19, White Only
18–34, unmarried
35–54, unmarried
75+
35–54
Female, 65+, unmarried
Male, 65+, unmarried
Husband/wife;only male householder
employed; children <18
Married, both <30
Married, <45, at least one child <6
Both householders employed.
no kids, both <45
Female head, unmarried, children <18
6–11
12–17
Male, 18–34
Female, 19–34
North Central Region; non-metro area
Southern Region, non-metro area
California residents, 12–34
Non-college, $75,000+
45–54
Hispanic
Asian
Male 12–17 |
