TABLE OF CONTENTS (cont’d.)

X.
FREQUENCY OF HEALTH CLUB ATTENDANCE
   
XI.
TENURE ANALYSIS
 
First-Time Members vs. Veterans
Length Of Membership At Present Club

 

XII.
CLUB TURNOVER VS. INDUSTRY DEFECTION
 
XIII.
COMMERCIAL VS. NOT-FOR-PROFIT MEMBERS
 
XIV.
HEALTH CLUB STATUS: MEMBERS, PATRONS, NON-ATTENDEES
 
XV.
HEALTH CLUB ACTIVITY PARTICIPATION
 
Total Participation by Activity
Elliptical Trainers
Yoga/Tai Chi
Pilates
Treadmills
Free Weights
Weight/Resistance Machines
Abdominal Machines
Stair Climbers
Rowers
Stationary Cycling (Net)
Recumbent Cycling
"Spinning"
Nordic Skiers
Aerobic Riders
Aerobics (High-Impact)
Aerobics (Low-Impact)
Aerobics (Step)
Cardio Kickboxing
Swimming (Laps/Fitness)
 
XVI.
DEMOGRAPHICS OF ACTIVITY PARTICIPATION
 
XVII.
REHAB/PHYSICAL THERAPY COMPONENT OF HEALTH CLUB MARKET
 
XVIII.
PERSONAL TRAINER USAGE
 
XIX.
COMPETITIVE ANALYSIS -- HOME VS. HEALTH CLUB
 
XX.
HEALTH CLUB MEMBERSHIP FEES
 
XXI.
TABULAR DATA