Each year, with a huge national sample of 25,000 respondents, the Superstudy® of Sports and Fitness Participation pre-identifies thousands of sports participants who may be easily accessed for follow-up research studies of almost any type. By eliminating the expensive initial step of screening and locating sports participants, and by employing consumer mail panel methodology, the cost of survey research is drastically reduced—typically by a factor of two or three. In addition, the self-administered questionnaire enables the collection of far more data than would be possible via telephone or even personal interviewing. For the past 20 years, ASD has proved repeatedly, that—with carefully crafted survey instruments, thoughtfully designed survey strategies and panel controls—mail panel research yields accuracy equal to and value far surpassing that of other methodologies. Research topics typically include:

• Concept Testing		• Pricing
• Market Size Projections		• Aided Brand Awareness
• Demographic Composition		• Brand Imagery
• Segmentation Analysis		• Attitudinal Data
• Consumer Trends		• Product Usage
• Brand Share		• Purchase Intent
• Distribution

The Superstudy® sample is drawn from the panel of NFO Worldwide, the largest consumer mail panel operator in the world, containing over 500,000 U.S. households.

In 1994, on behalf of a prominent sporting goods brand, American Sports Data, Inc., conducted the largest industry study ever—a full-scale nationwide survey requiring over 25,000 completed interviews.

In 1999, American Sports Data, Inc. conducted a study entitled "The Impact of Early Physical Education Programs on Adult Sports & Fitness Participation"—research that was extensively used in Congress by the sporting goods industry to enable passage of the Physical Education for Progress Act (PEP), legislation that provides $50 million a year to school districts across the U.S. for the implementation of PE programs.

In 2003, ASD conducted a major national study which not only continued the trending of American fitness attitudes from 1996 and 1998, but tested proposals for potential tax reform concerning healthy living expenditures; it also examined the epic struggle between "magic pills", weight-loss programs and physical fitness activity. Most critically: the study identified the key marketing target for health clubs in the New Millennium and outlined recruitment/retention strategies for that group.