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THE NEW AMERICANS:
DEFINING OURSELVES THROUGH
SPORTS AND FITNESS PARTICIPATION
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TABLE OF CONTENTS
Dedication | v
Acknowledgements | vi
Foreward | ix
Introduction | 1
Part One: Interviews
1. The Lauer Report: Insight from Statistics | 27
2. A CBI Interview with Harvey Lauer | 31
3. A Health & Fitness Business Interview with Harvey Lauer | 41
Part Two: Physical Fitness
4. Grandparents Fitter than Grandchildren? | 51
5. The New Fitness Mantras: Flexibility and Strength | 59
6. The Gap between Attitudes and Behavior: Four Levels of Fitness Consciousness | 67
7. Health Club Strategy for the New Millennium:
The Pursuit of Consciousness III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75
8. Psychological Stress: Invisible Public Health Enemy Number One . . . . . .87
9. Kinder, Gentler Exercise: The Democratization of Physical Fitness . . . . . .95
10. The Future of Fitness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103
11. Fitness andFatness Boom: The New American Paradox . . . . . . . . . . . .107
12. Nationwide Health Concerns may be Pumping U.S. Behavior . . . . . . . . .121
13. A New Front in the War on Obesity . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129
14. Contrarian Philosophies: Fat is Okay -- Especially If You're Fit . . . . . . . .133
15. The Weight Loss Wars: Advantage...Health Clubs . . . . . . . . . . . . . . . . .139
16. Older Americans Drive Physical Fitness . . . . . . . . . . . . . . . . . . . . . . . . .147
17. Physical Fitness -- A Thumbnail History . . . . . . . . . . . . . . . . . . . . . . . . .155
18. Wave of the Future: The Subsidization of Physical Fitness . . . . . . . . . . .163
Part Three: Sports Participation
19. "Extreme Sports" Bonanza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .179
20. Current Issues in Youth Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189
21. Sports Participation: The Metaphor of Youth Development . . . . . . . . . . .199
22. New Millennial Pursuits Outpace Traditional Sports . . . . . . . . . . . . . . . .211
23. The Stereotype of "Generation Y" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .221
24. The Great Outdoors Revolution: Lifestyle or State of Mind? . . . . . . . . . .227
25. Sports Injuries: The Neglected Stepchild of Research . . . . . . . . . . . . . .235
26. Sports Injuries in the U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .245
27. Hunting, Shooting and Social Analysis . . . . . . . . . . . . . . . . . . . . . . . . . .251
Part Four: Research Issues
28. The Primacy of Sports Participation Research . . . . . . . . . . . . . . . . . . . .261
29. Interpreting Sports Participation Research . . . . . . . . . . . . . . . . . . . . . . .267
30. Sports Participation Research: Not Yet a Science . . . . . . . . . . . . . . . . . .275
31. Point-of-Sale (POS) Research in the Sporting Goods Industry . . . . . . . . .293
32. A Consumer Mail Panel Research Methodology for
Surveying Ethnic Populations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .297
33. You Say Evolution, I Say Devolution . . . . . . . . . . . . . . . . . . . . . . . . . . . .303
Appendix: The Superstudy® Of Sports Participation (1987 - 2004) . . . . . .317
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .329
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